6 Ways Marketing Automation Software Helps Sales

6 Ways Marketing Automation Software Helps Drive Sales

Marketing automation software is a critical component of any modern marketing efforts. While automation saves marketers time on busywork, it’s also a powerful way to help drive new sales.
Avoiding B2B Social Selling Mistakes

Avoiding Common Mistakes in B2B Social Selling

B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
An Overview of Inbound Sales Tactics

What are Inbound Sales Tactics and How are They Different?

Like inbound marketing, inbound sales is evolving as a superior alternative to older outbound sales methods. As opposed to tactics like cold calling, inbound sales focuses on speaking to only qualified leads to maximize sales productivity.
Finding Better B2B Marketing to Sales Lead Handoffs

How to Align Marketing and Sales for Better Lead Handoffs

Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.

7 Tips to Improve B2B E-Commerce Sales

When approached in the right ways, B2B e-commerce can yield consistent profits at low overhead, creating a virtuous cycle that strengthens your business.

Managing Online Reviews

No matter what kind of business you own, customer reviews often decide whether someone tries you for the first time or goes to a competitor. This is especially true for local brands like restaurants – prospects want to know they’ll have a good experience, and they trust other patrons to give them the scoop.

Content Marketing for Manufacturing Companies

As the manufacturing sector gets more diverse and prospects take longer to choose the right solutions, more brands are turning to inbound marketing to secure leads and reach sales goals.

Word of Mouth Marketing Isn’t Enough

Word of mouth marketing is unscientific, unreliable, and can't be replicated.

Yet, for all that, it’s held an odd pride of place in many B2B sectors. Leaders in small and mid-sized business often expect the world from word of mouth, which they typically hope to generate at industry get-togethers and other events that only happen once a year.

How to Become an Industry Expert

Thought leaders command respect both online and off. When you are perceived as an industry expert, your opinions help shape others’ thinking and motivate them to take action. There’s often a feeling that this type of leadership takes decades to attain – but that’s not necessarily true.