The sales process in business has many steps to it. Whether you sell directly to individuals or other businesses, there are various steps you have to complete. When you consider the B2B sales process, this is a journey that can be successful although quite long. However, it’s a necessary process. The Sales Process Turns Prospects […]
Read our Industrial Marketing blog to learn more about Google Discover Ads & how you’re able to leverage your sales funnel effectively to reach your audience.
Marketing automation software is a critical component of any modern marketing efforts. While automation saves marketers time on busywork, it’s also a powerful way to help drive new sales.
B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
Like inbound marketing, inbound sales is evolving as a superior alternative to older outbound sales methods. As opposed to tactics like cold calling, inbound sales focuses on speaking to only qualified leads to maximize sales productivity.
Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.
When approached in the right ways, B2B e-commerce can yield consistent profits at low overhead, creating a virtuous cycle that strengthens your business.
