B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
Like inbound marketing, inbound sales is evolving as a superior alternative to older outbound sales methods. As opposed to tactics like cold calling, inbound sales focuses on speaking to only qualified leads to maximize sales productivity.
Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.
No matter what kind of business you own, customer reviews often decide whether someone tries you for the first time or goes to a competitor. This is especially true for local brands like restaurants – prospects want to know they’ll have a good experience, and they trust other patrons to give them the scoop.
Word of mouth marketing is unscientific, unreliable, and can't be replicated.
Yet, for all that, it’s held an odd pride of place in many B2B sectors. Leaders in small and mid-sized business often expect the world from word of mouth, which they typically hope to generate at industry get-togethers and other events that only happen once a year.
Thought leaders command respect both online and off. When you are perceived as an industry expert, your opinions help shape others’ thinking and motivate them to take action. There’s often a feeling that this type of leadership takes decades to attain – but that’s not necessarily true.