Sales

Managing Online Reviews

May 11, 2016December 28, 2017 No matter what kind of business you own, customer reviews often decide whether someone tries you for the first time or goes to a competitor. This is especially true for local brands like restaurants – prospects want to know they’ll have a good experience, and they trust other patrons to give them the scoop.

Content Marketing for Manufacturing Companies

May 2, 2016January 2, 2018 As the manufacturing sector gets more diverse and prospects take longer to choose the right solutions, more brands are turning to inbound marketing to secure leads and reach sales goals.

Word of Mouth Marketing Isn’t Enough

March 7, 2016December 28, 2017 Word of mouth marketing is unscientific, unreliable, and can't be replicated.

Yet, for all that, it’s held an odd pride of place in many B2B sectors. Leaders in small and mid-sized business often expect the world from word of mouth, which they typically hope to generate at industry get-togethers and other events that only happen once a year.

How to Become an Industry Expert

February 17, 2016August 21, 2019 Thought leaders command respect both online and off. When you are perceived as an industry expert, your opinions help shape others’ thinking and motivate them to take action. There’s often a feeling that this type of leadership takes decades to attain – but that’s not necessarily true.

How to Improve Your Sales Presentation

January 11, 2016November 28, 2018 By the time your sales reps are making a presentation, your prospects have already been through a journey spanning many work-hours. They’ve probably reviewed your website in some detail and explored your high-quality marketing collateral. They’re also aware of their other options – and they’ve made a decision to give your brand a hearing. The sales presentation is where it all comes together – or falls apart!