Marketing

The Importance of Marketing to Existing Customers

Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
Finding Better B2B Marketing to Sales Lead Handoffs

How to Align Marketing and Sales for Better Lead Handoffs

Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.