Marketing

Remarketing process

The Benefits of Adding Remarketing to Your Advertising Strategy

What Is Remarketing? Remarketing is a powerful way to reconnect with people who have interacted with your brand in the past. It is an approach to digital advertising that allows you to create custom audiences based on the specific actions a person has taken on your website or within your other digital properties. The most […]

Lead Generation

10 Lead Generation Techniques for B2B Companies in 2021

After the disruption to sales cycles in 2020, lead generation will be more important in 2021. Industrial B2B firms must be proactive in establishing relationships if they want to capture the benefits of rising customer budgets. Over the last several years, traditional events that once defined the B2B lead generation calendar have become less influential. […]

Outsource vs In House

In-House Marketing Vs. Hiring an Agency: The Pros & Cons

Every year, many businesses face the same dilemma: In-house marketing or an agency? Digital marketing has become crucial for industrial firms seeking to differentiate their brand and generate more leads. However, there is no single approach to marketing that’s right for everyone.   In-House Marketing: Pros and Cons Pro: Control Control and communication go hand-in-hand […]

How Blogging Benefits Your B2B Industrial Business

Why Blogging is Different in B2B Blogging has become a “must-have” for B2B enterprises. Without a blog, you miss out on a critical opportunity to raise your visibility in organic searches related to your business. You also yield opportunities for thought leadership to other brands with a more proactive publishing schedule. However, blogging is different […]

Email

5 Must See Email Marketing Trends for 2021

Because you can connect with thousands of contacts for pennies a month, email marketing has the potential to offer exceptional ROI. But email marketing is also one of the fastest-moving marketing techniques. It must take into account changing technology, consumer preferences, and regulations. It was not long ago when marketers of all sizes were retooling […]

SWOT

How to Perform an Effective Marketing SWOT Analysis for Your Business

What Is SWOT Analysis? A SWOT analysis is a strategic planning tool used to assess the state of a business and develop a sense of its immediate priorities. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is often used as a starting point when marketing teams craft campaigns. It helps isolate an issue, guide […]

Lead Generation

The Top 10 Strategies for Lead Generation in 2021

Why Lead Generation Will Be Difficult in 2021 From small businesses to multinational enterprises, many companies don’t expect spending on new solutions and equipment to return to pre-pandemic growth levels in 2021. As brands continue to feel the effects of international uncertainty, the leaders who control buying decisions are likely to be more circumspect about […]

2021 Trends

The 2021 B2B Marketing Trends You Need To Be Aware Of

Marketing technology continues to advance and drive tremendous change. B2B marketers in particular will find 2021 a year full of both challenges and opportunities. To make the most of them, seizing the emerging power of advanced marketing tools will be essential. Trends – and customers’ expectations – will be dramatically shaped by the novel customer […]

Plan 2021

Make Your 2021 Marketing Strategy in 5 Simple Steps

For B2B businesses, 2020 saw all plans go out the window. Many were put on the defensive, but the new year is an opportunity to be proactive. Customers may not be investing in solutions at the rate they were, but you can establish an effective marketing strategy and position your business to benefit from the […]

Proven Strategies for B2B Lead Generation During the Holidays

The holiday season can be a tough time for marketers to generate leads. B2B decision-makers wrap up the year with a close eye on budgets and often go into strategic “hibernation” until Q1. Your existing contacts can also go dark – after all, they are spending time away from the office. Here’s how to keep […]