Marketing

Manufacturers Discover the Benefits of Laser Brazing

The Essential Steps of Developing B2B Buyer Personas

A buyer persona is a detailed summary of one kind of buyer for your products or services. The buyer persona represents a single-use case. In other words, it summarizes one type of buyer who has clear, specific goals in mind when choosing your product. Buyer personas are valuable for many reasons: They make content marketing […]

The 3 Secrets to Creating Engaging Content for B2B Marketing

The 3 Secrets to Creating Engaging Content for B2B Marketing

Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an understanding of who you are and what you have to offer – but builds trust as decision-makers compare their options. To be truly effective, content needs to be worth the […]

Smart Digital Marketing Analytics is More Important Than Ever in 2020

Smart Digital Marketing Analytics is More Important Than Ever in 2020

Analytics is more important to marketing than ever. It’s the factor that allows marketers to make meaning from an ever-growing torrent of data. Using those insights, marketing goes from “best guesses” to a scientific endeavor where you constantly improve. In the new year (and the next decade!), the ability to interpret and act on analytics […]

Google in 2020: Rules and Trends to Boost Search Engine Effectiveness

Google in 2020: Rules and Trends to Boost Search Engine Effectiveness

It wasn’t long ago when major changes in Google’s search algorithm would capture headlines around the Web. These days, the Big G is more subtle about what goes on behind the curtain – but the rules of search engine optimization continue to evolve. Google is relying more on AI to power its search engine, so changes are happening […]

How to Build an Email Marketing List

How to Build an Email Marketing List

An email marketing list is one of the most effective lead generation tools you can have. Not only can you catalyze sales, but you’ll also build a strong relationship with leads while they are deciding which solution works best for them. When executed correctly, email marketing campaigns have tremendous ROI. The larger the list, the […]

5 Ways to Boost Social Media Holiday Engagement

5 Ways to Boost Social Media Holiday Engagement

B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]

B2B Lead Generation Tips for the Medical Industry

B2B Lead Generation Tips for the Medical Industry

In today’s world, an effective B2B lead generation strategy needs a strong digital component. That’s especially true in the medical industry! Long lead times, ever-tightening budgets, and challenging requirements mean that a proactive approach is essential. It’s no longer enough to rely on industry events or business networking to produce a steady stream of qualified leads. […]