Marketing

How to Create Thoughtful Webinars for Lead Generation

How to Create Thoughtful Webinars for Lead Generation

Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
Choosing the Right Marketing Automation Software for Your Business

Choosing the Right Marketing Automation Software for Your Business

There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Understanding Marketing Attribution Models

A Brief Overview of Marketing Attribution Models

Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
6 Ways Marketing Automation Software Helps Sales

6 Ways Marketing Automation Software Helps Drive Sales

Marketing automation software is a critical component of any modern marketing efforts. While automation saves marketers time on busywork, it’s also a powerful way to help drive new sales.
7 Marketing Metrics That Matter Most for B2B Marketers

7 Metrics That Matter Most for B2B Marketers

In B2B marketing, the metrics that define success are slightly different. Focusing on holistic, long-term growth and customer value, there are 7 metrics that all B2B marketers should be keeping a careful eye on.
Top SEO Factors to Rank in Google

The Most Important SEO Ranking Factors in Google

Search engine optimization (SEO) is a core component of any digital marketing strategy. As the requirements are always changing, marketers must adapt their strategy. Read the blog to learn about the top factors influencing SEO in Google today.

The Importance of Marketing to Existing Customers

Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.