Marketing

How to Create a Killer B2B Marketing Plan in 2022

You shouldn’t just start doing so without a plan when you want to market your B2B products and services. You need to know precisely how to market your products and have a set plan in place for it to be effective marketing. Here’s how to create a killer B2B marketing plan! What is a Marketing […]

What Is Revenue Marketing & How Do You Implement It at Your Business?

Marketing techniques are ways for companies to sell their products and services. By marketing these items, your business gets the word out on products and services correctly. One type of marketing strategy your company may want to use is revenue marketing. What is Revenue Marketing? Revenue marketing is a technique that involves both marketing and […]

How to Effectively Use Emotion in Marketing

Marketing strategies are a vital part of getting your business noticed. With so many marketing methods, you may wonder what type of marketing strategy is right for you. The best way to ensure top-notch marketing is to use various techniques. One strategy businesses should keep in mind is emotional marketing. What is Emotional Marketing? Emotional […]

What Is Web 3 & How Will It Impact Marketing?

When you think of the Internet, you may not realize there are different versions of this frequently used digital information source. We are now moving up to Web 3. Web 3 is the third version of the Internet. If you’re confused about what this is and how it affects you, specifically in digital marketing, don’t […]

How to Get Started With Account-Based Marketing

There are various times in business when marketing strategies are less than successful. These marketing strategies may target the wrong potential clients or simply not have the information needed to wow prospective customers. With account-based marketing, the chances of being successful with sales are much more likely. What is Account-Based Marketing? Account-based marketing is a […]

8 Proven Strategies to Increase Customer Retention

Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]

How to Perform Market Research Like a Pro

As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]

10 Actionable Strategies to Prevent Customer Churn

As a B2B company, it’s vital to keep your customers coming back for more products and services. After all, customer retention is an important part of your bottom line sales figures. On the opposite of customer retention is customer churn. And this is something your business wants to avoid. What is Churn? Customer churn is […]

Features Vs. Benefits: How to Tell the Difference & Use Them Effectively in Marketing

Marketing is a business strategy that has moving parts to it. There are many aspects that are essential for you to have in order for your marketing campaign to be the best it can be. Two vital marketing components include features and benefits. These concepts may sound similar but they are very different and should […]

What Is Customer Lifetime Value & How Do You Calculate It

When you construct your marketing strategies and consider your customer relationships, there are business metrics that factor into this aspect. One type of business factor that you must determine is customer lifetime value, or CLV. CLV is the measurement of how much a business may expect to earn from an average customer during the business […]