There are various times in business when marketing strategies are less than successful. These marketing strategies may target the wrong potential clients or simply not have the information needed to wow prospective customers. With account-based marketing, the chances of being successful with sales are much more likely. What is Account-Based Marketing? Account-based marketing is a […]
Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]
As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]
As a B2B company, it’s vital to keep your customers coming back for more products and services. After all, customer retention is an important part of your bottom line sales figures. On the opposite of customer retention is customer churn. And this is something your business wants to avoid. What is Churn? Customer churn is […]
Marketing is a business strategy that has moving parts to it. There are many aspects that are essential for you to have in order for your marketing campaign to be the best it can be. Two vital marketing components include features and benefits. These concepts may sound similar but they are very different and should […]
When you construct your marketing strategies and consider your customer relationships, there are business metrics that factor into this aspect. One type of business factor that you must determine is customer lifetime value, or CLV. CLV is the measurement of how much a business may expect to earn from an average customer during the business […]
In the B2B world, it’s imperative to always be on the hunt for quality leads. Leads are what gain business for your company and make selling your product or service much easier. Quality B2B leads differ from ordinary leads as you want the best connections not just any connection. Finding High-Quality Leads Is Necessary It’s […]
Marketing strategies are specific to each industry. They’re also individualized according to whether your business is a business-to-consumer or business-to-business entity. If your business falls within the latter category, you’ll be happy to know there are some new marketing strategies to put to use in 2022. Why B2B Marketing Will Change in 2022 B2B marketing […]
There are many strategies digital marketing pros use to reach their audience. Since these techniques often change, it’s vital to keep up to speed on the latest digital marketing trends. There is already some buzz about the digital marketing trends for 2022. Keep reading for all the details! Why Following Digital Marketing Trends is Important […]
Before the COVID-19 pandemic occurred, privacy laws were rolling out at an impressive speed. Then, once the pandemic hit, this surge of legislation settled down for a while. Now it’s picking back up, and your business needs to respond accordingly by using your strong list of contacts. After all, it may be more challenging to […]