Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
Inbound marketing, while relatively new, is one of the most effective ways to reach prospective buyers online. Outbound marketing is an old method of reaching the masses at once. Read about the difference between the two and see how inbound marketing evolved over time.
Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.