Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
HubSpot’s 2018 State of Inbound report uncovered unique problems plaguing the global B2B industry. Each one, however, can be addressed through best practices in B2B marketing and a slight rethinking of how to approach B2B marketing strategy.
In B2B marketing, the metrics that define success are slightly different. Focusing on holistic, long-term growth and customer value, there are 7 metrics that all B2B marketers should be keeping a careful eye on.
Marketing automation software is an essential tool for compliance with the EU’s General Data Protection Regulation (GDPR). Not only will marketing automation software help achieve compliance with the GDPR, it can take marketing operations to the next level.
Search engine optimization (SEO) is a core component of any digital marketing strategy. As the requirements are always changing, marketers must adapt their strategy. Read the blog to learn about the top factors influencing SEO in Google today.
Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
Inbound marketing, while relatively new, is one of the most effective ways to reach prospective buyers online. Outbound marketing is an old method of reaching the masses at once. Read about the difference between the two and see how inbound marketing evolved over time.