Marketing

6 Examples of Great B2B Content Marketing

6 Examples of Great B2B Content Marketing in 2018

B2B content marketing can be a highly profitable investment when creativity is combined with a relentless focus on the target audience. Read the blog to see outstanding examples of B2B content marketing.
How to Create Thoughtful Webinars for Lead Generation

How to Create Thoughtful Webinars for Lead Generation

Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
Choosing the Right Marketing Automation Software for Your Business

Choosing the Right Marketing Automation Software for Your Business

There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Understanding Marketing Attribution Models

A Brief Overview of Marketing Attribution Models

Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
6 Ways Marketing Automation Software Helps Sales

6 Ways Marketing Automation Software Helps Drive Sales

Marketing automation software is a critical component of any modern marketing efforts. While automation saves marketers time on busywork, it’s also a powerful way to help drive new sales.