AIMG | Accurate Imaging’s long time client Hose-McCann Communications approached AIMG for trade show support for the upcoming MinExpo International 2008 event held at the Las Vegas Convention Center. HMC was looking for custom creative and copywriting for their trade show booth display as well as marketing materials for print and online.
Hose-McCann wanted to be sure their booth was going to stand out among the more than 600,000 square feet of exhibitors at this year’s MinExpo event. To ensure HMC’s booth can be seen clearly from great distances, AIMG developed a custom trade show booth display incorporating eye-catching bold graphics and colors. The display consists of four panels and a header for maximum visibility. Additionally, AIMG ensured the client’s marketing message is powerfully supported by the design.
To announce the event and invite attendees to the booth, AIMG designed a banner ad and placed it on HMC’s website. Printed postcards to hand out at the event were also designed, including the development of marketing taglines the client wished to incorporate.
And to ensure that the message was delivered effectively by the staff manning the booth, AIMG created a PowerPoint shell that incorporated the look and feel of the material created for the show. Hose-McCann used the shell to develop a presentation for use with prospects visiting the booth.
AIMG provides complete trade show support including custom design, copywriting, and administrative support for trade show booth display, headers, print, online marketing and publicity.