Phase 1 Technology (P1T) is a leading distributor of machine vision components in North America. An Amplify client since 1996, they recently asked Amplify for trade show support, as they were visiting their first industry trade show.
“Phase 1 Technology has been an Amplify client for many years,” said Joe DeMicco, Founder and CEO of Amplify. “Typically, they only want to invest in a marketing initiative when they know they can see their ROI. Phase 1 was cautious about spending money on this trade show. They weren’t sure if they would see any gains on their investment, or how they would even be able to tell in the first place. As a long-time partner, we completely understood. That’s why we proposed a lead attribution and nurturing solution, which led them to decide to invest in the trade show.”
Amplify designed and delivered trade show support materials such as product banners, sales collateral and other branded materials to assist sales reps attending the show. Then, collaborating closely with P1T’s executive and sales teams, a system was implemented to track leads that came from the trade show. These leads were then entered into P1T’s marketing automation platform for a sophisticated lead nurturing campaign.
“Phase 1 broke even 47 days after the trade show was over,” said DeMicco. “These clients had massive lifetime values, too. Their ROI was through the roof, and we could attribute it all to the trade show. Overall, it was a huge success.”
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.
