Choosing Between Blog Platforms

blog-platformsIt’s impossible to know exactly how many blogs there are, but estimates have put the figure around 152 million. Although more blogs are created every day, many will be abandoned. There’s always room for a business to generate more leads with an effective blog!

Let’s look at some of the most popular blog platforms:


WordPress is reputed to run about 4.5% of the Internet. You can get started with WordPress fast through, but most enterprises will enjoy the benefits of a self-hosted WordPress installation. WordPress is easy to set up and maintain; plus, it has an intuitive interface. Thousands of free templates make it easy to customize a blog’s look and feel, while plugins can add features.


Blogger is one of the oldest blogging platforms around – founded in 1999 and acquired by Google in 2003. Since then, it’s become central to the Big G’s content ecosystem. Blogs hosted on Blogger may even get a slight boost to search rankings. There are other reasons to love Blogger, too: It integrates easily with Google tools such as Analytics, supports Adsense advertising, and it’s free.



Acquired by Yahoo for $1.1 billion back in 2013, Tumblr’s core demographic skews young and female – but it holds great blogging opportunities for any company. Meant as a highly visual platform where sharing images is easy, it provides unlimited storage and more than 1,000 customizable themes. Access to HTML and CSS code means you can craft your Tumblr blog to fully reflect your brand’s unique flavor. It is completely free.


TypePad’s plans range from $8.95 per month for a basic blog to $49.95 for the complete enterprise experience – all options including a free trial. TypePad makes it especially easy to integrate a store into your blog: All tiers showcase complete e-commerce integration with Amazon, eBay, Google, and PayPal. TypePad has been around since the early 2000s and is known for unlimited storage space and strong customer support.


Starting at a mere $4.08 per month, Wix features dozens of beautiful templates to suit any blog’s theme or industry. The Wix platform bundles in some essential website features, such as domain management and custom email, which streamlines the process of launching a site. Free plans offer a sturdy 1GB of bandwidth, while the premium subscription provides unlimited bandwidth and full Google Analytics integration.

There are plenty of blog platforms to chose from, and they all offer various benefits. Remember, the core benefit – connecting with prospects and sharing information quickly – remains the same for all of them. With the right approach, a blog can be successful on any platform.