A helpful, informative blog may be the most important asset in your digital marketing strategy.
According to research from HubSpot, companies with blogs generated an average of 67% more leads than those without.1 Websites with over 310 indexed pages, most of them contributed by blogs, saw a 236% increase in leads compared to those with 176-310.2
Here’s how to increase lead generation effectively through your blog:
Use a Call-to-Action (CTA) in Every Blog
Every blog post should be connected to your conversion strategy. CTAs at the blog level usually drive readers toward sophisticated lead magnet content that entices them to join your email list. The specific CTA should be tied to the buyer journey stage of the reader.
Make Careful Use of Pop-Up Windows
Let’s face it: No one likes pop-up windows. Done right, however, you can gain 5-10 leads for every person who finds them distasteful. The most effective pop-ups are usually “exit intent” windows that appear when the user is ready to leave the page.
Offer Exclusive or Upgraded Content
An offer of longer content not only helps your reader but lets you pinpoint their needs based on the content they request. A blog post can serve as a terrific introduction to an e-book, white paper, case study, or video series.
Bank on Consistency
Consistency is key when it comes to lead generation from your blog. For most teams, posting every day is unsustainable: However, you should post 1-3 times a week. This strengthens search visibility and helps you cover topics that matter to readers.
Amplify Blog Content Socially
Every time you post, you have the opportunity to share your work. Twitter, Facebook, and LinkedIn are ideal. Consider sending recent posts to influencers in your field who may pass them on to readers, too.
Make Your Blog Content Visually Appealing
Visually appealing content is much more likely to be shared and engaged with. Every blog post should have some visual elements – whether that takes the form of photos, illustrations, graphs, or infographics.
AIMG can help you turn your website into a lead generation engine. Custom content for your blog is a key part of success. To learn more, discover our expertise in B2B content marketing.