Google processes somewhere around 5.6 billion searches per day. Even a tiny fraction of those can power your entire business, so making your website visible on Google should be a top priority.
Regardless of the industry you’re in, your future customers are using search. However, there’s been a lot of misconceptions about search engine optimization (SEO), what it is, and how it works.
While people can debate the finer points until the cows come home, actionable techniques are what you need to get you off the SEO launchpad. With that in mind, here’s how to get started.
1.Figure Out Who Your Customers Are
Every piece of Web content is for someone. Addressing your audience starts with who they are, what their pain points are, and how you can help. Develop buyer personas to clarify your thoughts.
2.And What They Search For
People express interests and worries in the form of distinctive search queries called keywords. Use a keyword research tool to ensure your content will be aligned with relevant search phrases.
3.Publish Exceptional Web Content
Google doesn’t really rank pages or even websites, per se – it ranks content. Frequent blog posts are the backbone of most B2B content strategies. They should be helpful, informative, and useful.
4.Use Header Tags and Meta Data
Headers make it easier to skim a page to determine the overall message, but that’s not all. They also signal Google about each page’s purpose. Use headers and fill out meta tags for every site page.
5.Use (and Optimize) Images
Photos, infographics, and illustrations increase recall of the text on your pages. Make sure every page has at least one graphical element. To raise SEO further, optimize image filenames and alt text.
6.Ensure Your Site is Beautiful on Mobile
A huge percentage of B2B traffic comes from mobile devices. Plus, Google looks at your mobile site first when ranking search results. A responsive layout that adjusts to mobile displays is vital.
7.Have a Plan to Attract Backlinks
Backlinks, literally links back to your site from other sites, are still the #1 ranking factor on Google. The best backlinks come from established, authoritative websites within your industry.
Don’t reinvent the wheel by struggling with SEO: Let the experts at Amplify do what we do best. Schedule a conversation to discover how we can help you rank on Google.