5 Tools for Increasing Collaboration in Your Marketing Team

In today’s content-driven world, the marketing team is an important part of innovation. To keep Web efforts up to date, they have to collaborate around the clock. Sales and other stakeholders must be kept in the loop. And everything has to align with overall strategy.

That’s a tall order, but collaboration software makes it easier.

Over the last few years, the number of flexible, full-featured collaboration suites has exploded. Luckily, you don’t have to search through all of them to find the right ones for your team. Check these five first and you’ll be off to a running start.

1) Slack

Slack is one of the top collaboration apps out there, and it’s especially popular with startups. It is a complete team management platform where multiple channels can be connected within the company network. Channels can be restricted so that teams can communicate clearly and the right information can flow easily from one group to another.

2) ClickMeeting

ClickMeeting is a great solution for achieving virtual meetings with participants from anywhere in the world. It lets you create a meeting room and have people call in using audio or video chat. It supports large-scale webinars and mass meetings, so it can also be used for public events. It’s great for on-boarding and long distance team training.

3) Google Drive

Google Drive was one of the first apps for cloud storage and is still the king. It lets you share folders to colleagues and control who can add, remove, and edit files. Organized and user-friendly, it’s one of the most polished Google products for enterprises. It even provides built-in version control for easily reverting to earlier file versions whenever you need to.

4) Evernote

Evernote is a versatile utility that has been around since the dawn of modern e-collaboration. It’s robust, cross-platform, and can work effectively with many other tools you might already be using. In addition to being a full-featured word processor that integrates seamlessly with email, search engines, and even social media, it indexes scanned documents and takes audio notes.

5) Brightpod

Where does the time go? Now you can find out with Brightpod. Brightpod stands out from the others on this list with a unique approach to team planning and workflow tracking. With it, you can watch in real-time as tasks are performed. This is an amazing way to figure out which tasks are taking the most time and how you can bring your team’s time management to the next level.

Collaboration might be more complex than ever, but the right software gives you abilities you never had before. Even one of these apps can make a huge difference: All of them together can transform your marketing team.

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