The website application developed and managed by AIMG continues to bring Phase 1 Technology outstanding results in lead acquisition and search engine performance. The robust application is a successful business solution that provides site visitors with a wealth of information and a simplified ordering experience while delivering the client with a profitable return on investment.
To help the client manage costs and ensure the appropriate response to end-user needs, AIMG has taken a strategic phased approach to the development of this large site. By analyzing site user activity reports, AIMG is able to make intelligent recommendations that allow the client to meet the needs of his customers and his business as they evolve. The recent site additions, for example, were designed to help site administrators manage the large product data base that is still being populated, and make the selection and request for quote process for the customer easy and enjoyable. Additionally, the application is able to respond to customers' product selections with related products or a suitable alternative to a discontinued item.
As a distributor, Phase 1 relies on its many suppliers for its product descriptions and specifications. In order to get this information into the application and available to its customers, Phase 1 uses AIMG data collection and entry services. This process ensures that the application continues to grow and offer more to its users without draining the client's resources.
"The new website application has resulted in explosive growth of qualified leads. We are very excited about where AIMG is taking us. We are also especially proud of the fine representation of our vendors' products. We carry only top of the line quality products and it is important to us they receive the quality representation they deserve," says Rusty Ponce de Leon, President of Phase 1 Technology.
Phase 1 Technology's successful on-going relationship with AIMG allows the company to initiate development projects when the time is right. "The nice thing about working with AIMG," says Ponce de Leon," is everything doesn't have to happen all at once. Many things are slated for the future, presented in a formal timeline based on our meetings. They let us know when the time is right and we are confident that nothing is going to slip through the cracks and be forgotten. We look forward to each project."
About Phase 1 Technology
Phase 1 Technology Corp. is a vertically integrated distributor of customer-tailored machine vision solutions. Phase 1 Technology offers an extensive inventory of the industry's premier manufacturers of CMOS and CCD camera products and software, machine vision lighting, image acquisition boards, lenses and more. For more information, visit www.phase1tech.com.