AIMG recently launched the WynnPharm.com website, an ecommerce solution designed and developed to align with the needs of the retail client’s targeted buyer personas and business objectives.
“In order to accurately and cost effectively address the unique challenges of the client, we developed an approach that consolidated diverse online assets into a single solution that meets the needs of the specific buyer persona types,” said Joe DeMicco, Founder & CEO of the integrated marketing firm AIMG. “The goal was to create a single solution that is scalable, making it easy for the client to change and expand products and product categories, as well as feature any specials. Additionally, the client’s buyer persona types have very specific usability needs so we were very careful to develop an online shopping experience that both satisfies their expectations and their need for simplicity,” said DeMicco.
To manage costs, the client decided to go with a BigCommerce ecommerce website solution that AIMG was able to custom design and architect to fulfill the client’s specific needs. Featuring search engine-friendly design and url naming, the website was optimized for both search engine and conversion performance. AIMG also provided original, search engine optimized web page copy as well as stock imagery and digital editing services.
You can visit the new WynnPharm site at www.wynnpharm.com.
AIMG is a full service integrated web design and marketing firm, helping clients achieve their business goals through strategic planning and quantifiable marketing initiatives.