AIMG Develops New, Responsive Website for Kawasaki Robotics

With more than 110,000 robots installed worldwide, Kawasaki Robotics is a leading supplier of industrial robots and robotic automation systems. To help them fulfill their business objectives, Kawasaki Robotics (USA), Inc. is working with marketing firm AIMG, who recently developed and launched a new, robust website application for the robotics giant.

“Kawasaki Robotics (USA) has an extensive and diverse product and application portfolio that is relevant to a wide range of industries,” said Joe DeMicco, Founder & CEO of AIMG. “Our first order of business was to understand the competitive landscape and the specific audiences the website would be serving. Working closely with Kawasaki’s marketing manager, the objective was to organize and focus all website content on what matters most to the target OEMs, integrators and end-users who would be visiting the site. To borrow from Kawasaki Robotics’s own marketing message, we developed a site that is “simple and friendly” for site visitors and site administrators to use, but also a powerful business tool for attracting, converting and serving their diverse buyer groups.”

Responding to a trend in mobile computing, and the use of smartphones in particular, responsive web design was used to enable access to the site from a variety of computing devices of varying screen sizes. “Responsive web provides Kawasaki Robotics with a new foundation with respect to their online presence,” said DeMicco.  “The goal was to achieve a balance between what the client wanted, the needs of the various end users, and the strategic positioning of content. To ensure maximum interaction on virtually any computing device, we matched the right content to a user’s intent as well as the device being used to access it.”

Included in AIMG’s web development process are strategies for promoting the website through search engines and other online venues. The launch of the new Kawasaki Robotics (USA) website in March of this year represented the completion of phase one of the project. The second phase of the project, the transition to a responsive framework, was launched this summer.

AIMG develops and designs custom and third-party content management system website solutions and applications, including ecommerce websites and custom branding and functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit

To learn more about Kawasaki Robotics, visit