AIMG recently developed a new website design and original website content for Vanco Executive Services, an elite security and protective services company with a long list of distinguished clientele. The company was looking for an updated online presence to promote its professional services.
“A website is often the prospective client’s first introduction to a business,” said Joe DeMicco, President & Founder of AIMG. “Even if the company is suggested by a friend or colleague, the website typically plays a big part in the decision to reach out or not. Vanco has very specific buyer personas. We developed both the content and the website design to speak directly to those buyer personas. The idea is to confirm they are in the right place and to start building trust in the company. We want them to be able to say, ‘They get me and what I need.’ Buyers are most likely to progress through the purchase process when the content and design is focused on who they are and what they need.”
The Vanco website is built on a flexible architecture that allows for easy expansion and additional functionality to meet the changing needs of the client. Although editable functionality is not needed at this time, the Vanco site is structured to be easily converted to a content management system, which would give the client the ability to make content edits and updates in real-time.
AIMG develops and designs custom and third-party websites and applications, including content management system websites, ecommerce websites, and custom branding and functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit www.aimg.com.
To learn more about Vanco Executive Services, visit www.vancoexec.com.
