AIMG recently designed and launched a mobile-friendly website for NYC Cooling Tower Inspections & Services (NYC-CTIS) in response to a desire for more effective lead generation. Since then, AIMG has also planned and executed all of the day-to-day marketing activities for NYC-CTIS, including development and design updates, email marketing, content marketing, SEO, and social media marketing.
“When NYC Cooling Tower Inspections & Services originally sought AIMG’s assistance, there was work to be done on all fronts, at least in terms of their lead generation from digital marketing,” said Joe DeMicco, Founder and CEO of AIMG. “This really tested our capabilities as a full-service marketing firm. It was all hands on deck for this client. In the end, we were proud to launch a mobile-friendly website that was optimized for search engines and designed to convert visitors into leads, while simultaneously rolling out our plan for ongoing marketing support. By working with this client from the start, we were able to create a seamless experience across all devices and marketing channels, maximizing the impact of the launch and subsequent marketing functions. This really helped NYC Cooling Tower Inspections & Services get a foothold in the market and climb to the top of their industry.”
NYC-CTIS has grown into the leading authority on cooling tower maintenance and inspection in the New York City area, and continues to partner with AIMG for lead generation and digital marketing initiatives to grow their business.
“This was a big success for us and for our client,” Joe DeMicco explained. “Everything we did, from social media to SEO to web development, was done with one goal in mind: driving revenue. Our ability to act as an entire outsourced marketing department helped us achieve this goal. Moving forward, our intimate knowledge of NYC-CTIS’s business model, their business goals and the broader industry environment allow us to continue producing highly-targeted, effective marketing campaigns that drive revenue for our client.”
NYC Cooling Tower Inspections & Services website can be seen at www.nyc-inspections.com
AIMG provides full-service digital marketing for a number of industries, including industrial companies and small businesses.
