AIMG recently launched its redesign of Bendheim’s RestorationGlass.com ecommerce website. One of six Bendheim websites developed and designed by AIMG, the new restoration glass ecommerce website features a new look and changes to the purchase path as well as an expanded product offering. The online shopping experience was streamlined to align the process with user behavior.
“Enhancing the online shopping experience is really about making the customers happy,” said Joe DeMicco, President & Founder of AIMG. “The goal is to anticipate needs and fulfill expectations while guiding the site visitor along the purchase path through to completion of the sale. Responding to user behaviors tracked on the site, we implemented tools and functionality that make the entire shopping experience simpler and more user-friendly.”
Facilitating the search, selection and purchase process, essential product and shipping information is just a single click away. Easily accessible at the product level, buyers will find a video about the glass product, the option to order a sample or to begin the purchase process, as well as information on shipping, how to measure glass, and a glossary of glass types. To avoid the need to click back and forth between the product page and the cart, measurements can also be added directly to the shopping cart during the product purchase process. The result is a streamlined purchase path that places essential product information conveniently at the buyer’s fingertips.
AIMG develops and designs custom and third-party ecommerce websites and content management system website solutions, including custom branding and functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit www.aimg.com.
To learn more about Bendheim Restoration Glass, visit www.restorationglass.com.