AIMG recently launched its redesign of the StoryToCollege.com WordPress website. In order to improve overall website effectiveness, including usability and the speed of slow loading web pages, AIMG moved the original WordPress site to a new hosting environment and re-architected it with new and original content, improved functionality and a new ‘responsive web’ design.
“WordPress websites are a cost-effective, customizable content management system alternative to a wholly custom solution,” said Joe DeMicco, President & Founder of AIMG. “Unfortunately, problems such as slow loading web pages and less-than-optimal usability may result due to issues within a hosting environment or when changes or additions to a site are made without a clear understanding of how each part will be affected. These problems can adversely affect the user experience and have a negative impact on conversions. That’s what we found with the StoryToCollege.com website. Our first priority was to improve the speed of the existing site so at least it would perform better while we worked on the redesign. We moved the site to a new hosting environment and made some adjustments so pages would load faster.”
Allowing the client to promote and sell courses and services directly online, the original WordPress site featured an integrated shopping cart and ecommerce functionality that was migrated to the new design and hosting environment. To create a more intuitive user experience and to improve overall conversions, AIMG redesigned the purchase path from discovery through course selection, payment and acknowledgement. As part of the search engine optimization and conversion strategy, AIMG’s content development team worked closely with the client to develop new and original content that specifically targeted the client’s diverse audience groups and offerings. To help move site visitors smoothly through the conversion process, navigation was updated and strategic calls-to-action were composed and implemented throughout the site.
The new website utilizes ‘responsive web’ design. This ensures that important website content and client branding information can be accessed and accurately viewed on virtually any screen size, including handheld computing devices, laptops and desktops.
AIMG develops and designs custom and third-party ecommerce websites and content management system website solutions, including custom branding and functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit www.aimg.com.
To learn more about ‘Story To College’ college entrance essay writing courses, visit www.StoryToCollege.com.