AIMG recently launched the new website it designed for H&W Machinery, a local Richmond Hill, New York mechanical and industrial machine parts and repair shop. Serving clients throughout New York, Long Island, and Pennsylvania, it was important for the client to have a strong online presence that allowed them to reach prospective clients within their target geographic areas.
“Local service shops are typically so busy providing the service they provide that they have difficulty finding the time to focus on promoting and marketing their business,” said Joe DeMicco, President & Founder of AIMG. “We work with a lot of small businesses at AIMG so we understand well the challenges they face. Starting with their specific needs and objectives, we help them to establish and build their presence online. The first step is a professional website that allows them to support their marketing initiatives both online and offline. That includes word-of-mouth. Even with referrals, prospective clients will typically visit the company’s website first to get a feel for who they are and what they offer.”
The new H&W Machinery website is built on a flexible architecture that allows for expanded functionality, including conversion to an editable content management system application. Understanding that they simply didn’t have the staff to devote to managing their website content, the client was not in need of a content management system at this time and opted to rely on AIMG to help them make site updates as needed.
In addition to the custom website design, AIMG’s copywriting team also worked with the client to develop original website content and strategic calls-to-action.
AIMG develops and designs custom and third-party website solutions for small business, including content management systems, ecommerce websites, and custom branding and functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit www.aimg.com.
To learn more about H&W Machinery, visit www.hwmachineryrepair.com.
