Looking for a way to generate more leads from its corporate website, Artus Corp., a leading color-coded shim and shim stock manufacturer serving domestic and international clients, contracted AIMG to develop a new web design and content specifically optimized for conversion. The website is a content management system with content presented in English, Spanish, French, and German.
"There are two principal components to conversion," said Joe DeMicco, Founder and CEO of AIMG. "First, you have to attract the right people, namely those who are looking to buy what you sell. Next you have to engage them with the right information in a way that encourages them to follow through with the stated call-to-action. Using the right keywords is not enough. Potential new customers have to enjoy spending time with your site, with every aspect of it – look, function, and content. The challenge with the Artus site is that they have a multilingual audience. In order to meet lead acquisition goals and keep costs in check for this phase of development, the site is optimized for English speakers, but provides content for Spanish, French and German-speaking visitors as well."
The new content developed for Artus Corp. was composed and optimized for English speakers in order to take advantage of the lead generation opportunities within Google.com and other top English language search engines. Preferring the quality of professional translation services over a text translation application, the client opted for AIMG’s web designers to hard-code the foreign language texts in HTML.
The website is designed to invite visitors to engage with the content on several levels. Site navigation provides the visitor with a number of ways to get the information they need, encouraging them at each turn to take the next step in the conversion process. On-page forms as well as strategically placed calls-to-action guide visitors to understand the available ways to reach out to the client for more information or to place an order.
AIMG is a full service marketing agency offering comprehensive services for business development and promotion online and offline. Among the many services offered is the development of custom web applications to fulfill any number of administrative, marketing, branding and business needs including custom content management systems optimized for search and conversion.