Amplify Develops B2B E-commerce Website with ERP Integration is a leading distributor of rubber o-rings, x-rings, square rings, and o-ring design and engineering services. They recently approached Amplify with a need for a complete B2B e-commerce website design to change the way they sell o-rings.

“ has access to the world’s largest inventory network of o-rings and gives their customers manufacturer direct pricing,” said Joe DeMicco, Founder and CEO of Amplify. “They give their customers an incredible value, but this was being undercut by a poor online experience with a complicated purchasing process. Further, inventory tracking was complicated by online sales as the existing website was a disparate system from the internal ERP system.’s digital presence was hindering operations and sales growth.”

After meeting with key stakeholders at, Amplify begin developing a user-friendly B2B e-commerce site for the entire breadth of products and services. The site included an o-ring configurator, allowing new users to easily specify their size, shape and material requirements to order the exact o-rings they need. The system connected to’s ERP system in real-time, which not only helped track inventory better, but allowed potential customers to see real-time stock levels of the o-rings they’re considering purchasing. The end results was a digital experience that was easy, intelligent, and facilitated higher conversion rates.

“’s B2B e-commerce website was a game changer for them,” DeMicco said. “They already had a lot to offer their customers – their new digital presence allowed them to offer it in the right way. Easy online ordering gave a major competitive advantage.”

The B2B e-commerce website for facilitated more digitally sourced leads, easier inventory management, and higher overall sales volumes.

You can view the B2B e-commerce site here:

Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.