B2B mobile marketing needs to be a high priority in any marketing strategy today. After two major algorithm updates this year, Google has prioritized mobile search. Additionally, the B2B audience is changing as millennials become more influential. Learn why B2B mobile marketing has grown drastically in importance in the past year.
Over just a few years, mobile technology has become indispensable to any online business. More than 90% of Americans own cell phones, and over half own Internet-ready smartphones. So, how can today’s brands market effectively on mobile? Start by avoiding these common mobile marketing mistakes.