Many B2B enterprises work under the assumption that anyone who would benefit from their products already knows who they are. However, things are changing. Even in the medical and industrial fields, competition is diversifying faster than ever. Small business owners who want to make a big impact need to spend time networking.
Business development is a vital part of building revenue, strengthening customer relationships, and recognizing the customers or enterprises that can benefit most from what you have to offer. But ask a hundred people “what is business development?” and you’re likely to get 99 answers.