When it comes to your digital marketing, keywords hold everything together. A healthy flow of organic search traffic is a pillar of digital strategy for most B2B brands. Organic traffic is less expensive than paid traffic, and once you have a consistent approach, it is responsive to your efforts over time. But it all starts […]
Let’s face it: Email marketing hasn’t always had the best reputation. But with low cost and high ROI, it's still a powerhouse in your digital marketing strategy.
Marketing seems to get more complex by the day. With email, blogging, social media, mobile, and more, many teams are pushed to the breaking point just to keep up. Luckily, there is a secret weapon that can help: Marketing automation.
FOMO may seem new, but it’s actually a well-known psychological phenomenon. Back in the days when food was scarce and predators plenty, being “in the know” often meant the difference between life and death. The need for social awareness creates a similar drive in consumers.
Everyone knows Google Analytics, the free suite that lets you evaluate how users interact with your site. Analytics is particularly useful when optimizing your paid and social traffic. But where do you turn when you need deep insights into organic search? The answer is Search Console – another free Google tool.
Digital marketing is changing fast... and just as quickly, the underlying technology is evolving. To stay competitive, marketers need to understand the new and changing paradigms for doing their work. What was unthinkable or impossible just a few years ago is now commonplace! Let’s look at some of the key technologies to learn or adopt this year.
The world of digital marketing is intricate, and it’s not always easy to keep up with the jargon if you’re not in the industry. If you’re feeling overwhelmed by modern marketing and internet terms, don’t worry! We’re here to help.
Here are some basic digital marketing terms you should know when looking to boost your brand’s online presence.
