
GDPR


Marketing Automation Software Will Be Important for GDPR Compliance
GDPR compliance won’t be easy, but marketing automation software centralizes many of the key tasks. If you still need to lay the foundation of your GDPR strategy, look to marketing automation first.

The EU’s General Data Protection Regulation (GDPR) as a B2B Marketing Opportunity
The GDPR is a new set of rules designed to give EU citizens more control over their own personal data. These rules directly impact B2B marketing, but they don’t have to hurt marketing performance.