GDPR

Google Analytics Changes You Should Make Before the GDPR Regulations Begin

May 21, 2018May 18, 2018 It’s critical that you act before the May 25th GDPR deadline to retain many of your basic Google Analytics functions.

Marketing Automation Software Will Be Important for GDPR Compliance

April 25, 2018April 25, 2018

GDPR compliance won’t be easy, but marketing automation software centralizes many of the key tasks. If you still need to lay the foundation of your GDPR strategy, look to marketing automation first.

The EU’s General Data Protection Regulation (GDPR) as a B2B Marketing Opportunity

March 5, 2018April 25, 2018 The GDPR is a new set of rules designed to give EU citizens more control over their own personal data. These rules directly impact B2B marketing, but they don’t have to hurt marketing performance.

GDPR As a B2B Marketer: What You Need to Know About EU’s General Data Protection Regulation

February 26, 2018April 25, 2018 Whether you’re located in the EU or only have an online presence there, it's important to look at the GDPR as a B2B marketer. It’s important to prepare for compliance now before the GDPR goes into effect.