To develop a good marketing budget for 2018, you need to be able to see around the corner and imagine how today’s trends will play out over the next calendar year.
Developing a marketing budget can call on many hard metrics, but that doesn’t mean it’s an exact science. Instead, it’s best to synthesize a full view of the business picture and then make your best estimate.
When they first launch their practice, many dentists don’t have a clear idea what the math behind their marketing efforts should look like. They might even feel that their practice can become successful on word-of-mouth alone.
