marketing budget

5 Things to Consider When Setting Your Marketing Budget

Developing a marketing budget can call on many hard metrics, but that doesn’t mean it’s an exact science. Instead, it’s best to synthesize a full view of the business picture and then make your best estimate.

Setting a Marketing Budget as a Dentist

When they first launch their practice, many dentists don’t have a clear idea what the math behind their marketing efforts should look like. They might even feel that their practice can become successful on word-of-mouth alone.