Mastering your Quality Score is one of the most important ways to achieve success in your Google AdWords campaign. Google’s May update to Quality Score provides a number of new reporting tools to make mastering Quality Score easier than ever.
One of the biggest keys to AdWords success is Quality Score. Quality Score is a rating of how well the experience associated with your ads meets the expectations and needs of your Web visitors. It's expressed on a scale from 1-10. When Quality Score is high, it helps you save money by reducing the costs associated with better ad positions.