quality score

How Improved Quality Score Reporting Helps Your AdWords Campaigns

Mastering your Quality Score is one of the most important ways to achieve success in your Google AdWords campaign. Google’s May update to Quality Score provides a number of new reporting tools to make mastering Quality Score easier than ever.

What is an AdWords Quality Score?

One of the biggest keys to AdWords success is Quality Score. Quality Score is a rating of how well the experience associated with your ads meets the expectations and needs of your Web visitors. It's expressed on a scale from 1-10. When Quality Score is high, it helps you save money by reducing the costs associated with better ad positions.