GOexpress, a Brooklyn-based logistics company, needed to expand their online presence and contacted AIMG for assistance.
There are many reasons why GOexpress was in need of a full website redesign. With more and more shipping business moving online, the logistics industry is becoming extremely competitive, and they needed to compete in this online space. They also needed to better promote the wide array of logistics services they offer.
AIMG, through close collaboration with GOexpress, determined that their ideal customer’s needed a website that was aesthetically pleasing but easy to use, no matter what service they were using. Whether it was local, domestic or global multi-modal and custom logistics services, visitors wanted access to a quick and easy solution.
AIMG designed the entire website around this concept in an effort to accommodate GOexpress’s ideal customers better than the competition did. This stands out most clearly on the home page. At the bottom, a website visitor is immediately presented with clear divisions of GOexpress’s services, alongside a quick description to verify the scope of the service, so that potential customers not only have an extremely simple path to using GOexpress for their logistics needs, but they can also quickly see the breadth of solutions that GOexpress has developed for freight shippers, helping drive repeat business across GOexpress’s entire business model.
AIMG also developed convincing, compelling content for the entire GOexpress site, developed the site to be functional on any device, and ensured it was mobile-friendly in the eyes of Google for search engine optimization (SEO) purposes.
In the end, GOexpress received a responsive, redesigned site that reflected their brand, was optimized for search engines, and custom-built to be a lead generation machine.
You can visit the GOexpress site here: nygoexpress.com
AIMG is a full service integrated web design and marketing firm, helping companies reach their business goals through strategic planning and quantifiable marketing initiatives.