Prodsmart, a Portugal-based provider of manufacturing execution software (MES), recently wanted to expand their presence into the U.S. marketplace. They contacted Amplify to update their digital presence and branding in preparation for a major U.S. sales initiative.
“Prodsmart is a powerful tool with strong sales in the European market,” said Joe DeMicco, Founder and CEO of Amplify. “But the U.S. industrial sector is different. It requires unique considerations. The MES marketplace is crowded and the nomenclature used is highly nuanced. Finding the right audience, both organically and through paid methods, required a careful examination of buyer personas, as well as a complete rethinking of the SEO strategy. Breaking into a new market in this way is a challenge. Prodsmart’s brand and digital presence would serve as the heart of their push into the U.S. industrial sector.”
After meeting with key stakeholders at Prodsmart, a go-to market strategy was established, as well as a timeline for rapid deployment of all assets. Deep research into buyer personas, the MES software market, and how to reach the ideal audience through organic and paid channels was conducted. A new website with new branding was launched in a very short timeframe by working with technical staff at Prodsmart. Downloadable assets, to serve as lead generation magnets, were developed and promoted on strategic channels alongside paid search campaigns to jumpstart traffic and inbound leads. All of this work, in addition to Amplify’s consultative advice, took place in close collaboration with Prodsmart.
We have a stronger brand now and much more professional-looking and culturally-adjusted online presence and we couldn’t have done it without you.
Gonçalo Fortes, CEO at Prodsmart
“The transformation of Prodsmart’s digital presence and their subsequent entrance in the U.S. market has been a major success,” said DeMicco. “They have a new brand, new positioning, and new content that resonates with their ideal audience. The website is primed for high levels of lead generation to fuel Prodsmart’s growth in a new market.”
Prodsmart’s new brand and digital presence will be the heart of their efforts to break into the U.S. market and play a pivotal role in the growth of their business.
You can view the Prodsmart website here: prodsmart.com
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.