Linda Tool, a contract CNC machining company in Brooklyn, NY, is a long-time client of Amplify’s. Recently, they expressed a need for a completely revamped web presence. They needed to better communicate the value of their services, which had widened in scope since the last web update, and generate higher quality leads online.
“Linda Tool serves a wide range of clients across the aerospace, military & defense, and industrial sectors,” said Joe DeMicco, Founder & CEO of Amplify. “To balance the growing number of services Linda Tool provides with the diverse target audience, we needed to sit down and review, in-depth, their specific buyer personas.”
These buyer personas were mock representations of Linda Tool’s ideal buyers. The purpose of this process, working closely with Linda Tool’s executive and sales teams, was to gain a deep understanding of what each type of potential customer looks for in a contract precision CNC machining company. Armed with this knowledge, Amplify developed a website that spoke to the needs and motivations of potential customers.
“Linda Tool has a quality record higher than 99%,” said DeMicco. “They have a number of elite certifications and are an approved supplier to many of the world’s top manufacturers. The website was designed to highlight Linda Tool’s excellent track record of success at the highest levels. A sense of reliability, experience and a commitment to quality is conveyed throughout the website. Pages dedicated to particular verticals then take a deeper dive into the specific needs of that industry. Visitors understand exactly why Linda Tool is a highly qualified CNC machining company, and potentially a great partner. The result is a website, entirely informed by buyer persona development, that facilitates higher quality lead generation.”
You can view the Linda Tool website here: www.lindatool.com
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.