The Air Conditioning Contractors of America (ACCA) 2019 Conference and Expo is one of the leading conferences in the nation for residential HVAC contractors. In the months leading up to the 2019 conference, ACCA contacted Amplify to quickly launch a full-scale event marketing initiative to drive conference attendees.
“The ACCA is one of the largest residential HVAC associations in the country and they do a lot for their members,” said Joe DeMicco, Founder and CEO of Amplify. “The ACCA conference this year had to be promoted in a short period. Delivering original creative, setting up all digital assets, building a robust advertising strategy, and implementing attribution tactics all had to be deployed in a fast and organized way. This was critically important in maximizing the exposure and conversion opportunities in the weeks leading up to the show.”
After meeting with key stakeholders at ACCA, Amplify began work right away. After understanding who the ideal audience is and what would motivate them to attend the conference, Amplify rebranded the conference and reproduced digital assets with a laser focus on converting website visitors by speaking directly to their most pressing needs. A robust social media marketing strategy was put into effect, driving relevant top of funnel visitors to the ACCA conference website, while an enormous text and display advertising campaign was launched with strategic geotargeting and remarketing to reach the most qualified individuals. Finally, attribution methods were implemented to track the sources of conversion to spend all budgets most effectively.
“The ACCA conference was a major success,” said DeMicco. “All marketing efforts were deployed quickly and effectively, and the ACCA’s attendance goals were met in a short amount of time. We were able to identify the sources of conversions and target those channels to maximize registrations.”
The ACCA conference benefited from high attendance levels and a clearer idea of how to most effectively reach their ideal audience for future marketing efforts.
You can learn more about ACCA here: www.acca.org
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.