Quad City Manufacturing Laboratory (QCML) is a 501(c)(3) non-profit organization committed to advancing American manufacturing and training the next generation of manufacturing talent. They recently approached Amplify with the need for an entirely new web presence to aid in their mission by expanding their impact.
“QCML is a truly unique non-profit and they’re very good at what they do,” said Joe DeMicco, Founder & CEO of Amplify. “The image portrayed by their existing web presence betrayed the fact that they’re on the cutting-edge of manufacturing processes and technology. Not only was the information incomplete, but it failed to establish the core mission of QCML and why they were capable of achieving this mission. If they were to expand their footprint in the manufacturing industry, their website was going to be a liability.”
After an informative sit-down with key stakeholders and engineers at QCML, Amplify came together to help put into words the core mission of QCML. After this was identified, website copy was created that clearly outlined QCML’s services, capabilities, industries served, and most importantly, the value they bring to manufacturers. Mobile-responsive design followed best practices for conversions and further communicated QCML’s mission.
“QCML’s new website better positioned them as innovators in the manufacturing sector,” DeMicco said. “It was designed to optimize conversions while defining their mission. They received a website that reflected their role on the cutting-edge of manufacturing technology and processes.”
QCML’s site has proven more effective in driving new inquiries and is playing a critical part in expanding their footprint in the manufacturing sector.
You can view the QCML website here: qcml.org
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.