As Facebook has focused more resources on video, particularly live streaming, brands have been pleasantly surprised at audience engagement – especially on videos perceived to be the most authentic and raw. With the launch of the Watch tab, the depth and scope of video content has changed forever.
With organic Facebook reach declining, social media marketers will have to adapt new approaches and challenge their preconceptions to reach their audience. Whether your current Facebook presence is successful or marginal, introduce these tactics.
A Facebook Business Page is an essential part of your brand’s social media presence. After initial setup, however, many people fail to realize just how much more they could do. A totally optimized page is much more visible and typically attracts more followers.