Technology changes fast, so nothing’s for sure in the search engine market. But, despite Google’s overwhelming dominance, the battle for search market share may get very interesting in the near future as Microsoft steps up their game.
Google knows exactly where you are – and which “near me” searches your business should qualify for. Although these searches are only a small fraction of the total, they are so valuable that you should always optimize to capture them. The driving force behind them – proximity – is the next big thing in search.
On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.