While there are more adjustments to come, enterprises and their marketing teams can take key lessons from the shifts in search engine results noticed since Google’s mid-December algorithm update.
Google is so dominant in the search engine market, even its name took over search. You don’t ‘Bing’ anything. You ‘Google’ it. Which begs the question: is Microsoft Bing even relevant anymore?
Technology changes fast, so nothing’s for sure in the search engine market. But, despite Google’s overwhelming dominance, the battle for search market share may get very interesting in the near future as Microsoft steps up their game.
Google knows exactly where you are – and which “near me” searches your business should qualify for. Although these searches are only a small fraction of the total, they are so valuable that you should always optimize to capture them. The driving force behind them – proximity – is the next big thing in search.