Pay per click (PPC) strategy must align with an organization’s sales strategy for more effective lead generation and closing deals.
There are a few core PPC metrics that matter most. Read the blog to optimize your account and learn the PPC metrics that are most important.
Launching your first PPC campaign may seem overwhelming, but the 8 steps outlined here offer the most reliable path to success and ROI.
YouTube advertising is expanding, now allowing digital marketers to produce creative ads for smart TVs and game consoles.
The Google Ads platform has undergone major changes in 2018. Read the blog to get a brief overview of the biggest changes for marketers.
Dayparting in Google AdWords helps ensure your ads are served when audiences are most active and receptive. Learn how dayparting contributes to marketing ROI.
The Google Ads interface is a major improvement over the old one, but it also comes with a number of new features. Read the blog to leverage these for yourself.
SEO and PPC cannot be separate digital marketing strategies – the two can complement each other for truly profitable results.
AdWords for B2B marketing is different than B2C marketing, particularly for companies with long sales cycles where revenue can be harder to attribute to the proper marketing channels.
The Google Display Network offers a tremendous opportunity for B2B marketers – one that remains largely untapped.