Mastering your Quality Score is one of the most important ways to achieve success in your Google AdWords campaign. Google’s May update to Quality Score provides a number of new reporting tools to make mastering Quality Score easier than ever.
For those who want to quickly and easily access all the features AdWords offers, there’s an alternative to the Web interface: AdWords Editor. Now on its 11th release build, AdWords Editor has been marketed as a solution for power users managing multiple campaigns. It’s a free, standalone application that provides robust AdWords capabilities even without an active Internet connection.