October 16, 2019 March 24, 2020
Website visibility is of the utmost importance if you want to stay ahead of the competition and compete in the online realm. Search engine optimization (SEO) and pay-per-click (PPC) are some of the processes that can increase the quality and quantity of website traffic. One of the most important digital marketing decisions is this: “Should […]
May 1, 2019 May 1, 2019
Pay per click (PPC) strategy must align with an organization’s sales strategy for more effective lead generation and closing deals.
February 25, 2019 February 25, 2019
There are a few core PPC metrics that matter most. Read the blog to optimize your account and learn the PPC metrics that are most important.
January 4, 2019 January 3, 2019
Launching your first PPC campaign may seem overwhelming, but the 8 steps outlined here offer the most reliable path to success and ROI.
December 26, 2018 December 26, 2018
YouTube advertising is expanding, now allowing digital marketers to produce creative ads for smart TVs and game consoles.
December 17, 2018 December 17, 2018
The Google Ads platform has undergone major changes in 2018. Read the blog to get a brief overview of the biggest changes for marketers.
November 14, 2018 November 14, 2018
Dayparting in Google AdWords helps ensure your ads are served when audiences are most active and receptive. Learn how dayparting contributes to marketing ROI.
October 8, 2018 October 8, 2018
The Google Ads interface is a major improvement over the old one, but it also comes with a number of new features. Read the blog to leverage these for yourself.
September 24, 2018 September 24, 2018
SEO and PPC cannot be separate digital marketing strategies – the two can complement each other for truly profitable results.
July 2, 2018 July 2, 2018
AdWords for B2B marketing is different than B2C marketing, particularly for companies with long sales cycles where revenue can be harder to attribute to the proper marketing channels.