PPC

How Improved Quality Score Reporting Helps Your AdWords Campaigns

Mastering your Quality Score is one of the most important ways to achieve success in your Google AdWords campaign. Google’s May update to Quality Score provides a number of new reporting tools to make mastering Quality Score easier than ever.

Getting Started With AdWords Editor

For those who want to quickly and easily access all the features AdWords offers, there’s an alternative to the Web interface: AdWords Editor. Now on its 11th release build, AdWords Editor has been marketed as a solution for power users managing multiple campaigns. It’s a free, standalone application that provides robust AdWords capabilities even without an active Internet connection.

What is an AdWords Quality Score?

One of the biggest keys to AdWords success is Quality Score. Quality Score is a rating of how well the experience associated with your ads meets the expectations and needs of your Web visitors. It's expressed on a scale from 1-10. When Quality Score is high, it helps you save money by reducing the costs associated with better ad positions.

Measuring AdWords Success

Google AdWords is a powerful way to drive immediate traffic to your offers. Done correctly, AdWords can act as the cornerstone of your advertising strategy, greatly amplifying ROI from other marketing efforts. As with anything in digital marketing, however, it’s important to have measurable goals. If you don’t capture and analyze data throughout your campaign, you won’t be able to optimize your efforts. That can mean wasted mone

Remarketing on AdWords

One of the most dreaded phenomena in digital marketing is bounce. Bounce happens when a user exits your site seconds after entering, failing to engage in any way. Until recently, bounce was the end – there was no effective way to get a second chance. With the growth of remarketing, things have changed.