What’s in store for SEO in 2018? It wasn’t really that long ago when SEO was developing at a snail’s pace. Google would have one or two major algorithm changes yearly. Every tiny tweak to the results page made major headlines, and user-facing feature development was incremental at best.
When it comes to your digital marketing, keywords hold everything together. A healthy flow of organic search traffic is a pillar of digital strategy for most B2B brands. Organic traffic is less expensive than paid traffic, and once you have a consistent approach, it is responsive to your efforts over time. But it all starts […]