Raising lifetime value from existing customers is the most efficient way to improve revenue, especially in the industrial sector. To achieve that, companies need to focus on customer experience. What Is Customer Experience? Customer experience is more than customer service. It is everything that makes up the customer’s perception of and sentiment around your brand […]
On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.
Social media can multiply the ROI on your marketing efforts, but you don't have to spend all day on it. Make a few efficiency-focused tweaks and you might find you can achieve just as much in a fraction of the time.
There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.
Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.
It wasn’t that long ago when preparing a small business to navigate financial transactions was an expensive, complicated undertaking. These days, it’s easier than ever to align your business with world class standards in payment processing, bookkeeping, and even tax compliance. Choose the right software and it’ll do most of the day-to-day work for you, while presenting you with the tools and information you need to stay focused on