On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.
There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.
Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.
It wasn’t that long ago when preparing a small business to navigate financial transactions was an expensive, complicated undertaking. These days, it’s easier than ever to align your business with world class standards in payment processing, bookkeeping, and even tax compliance. Choose the right software and it’ll do most of the day-to-day work for you, while presenting you with the tools and information you need to stay focused on
These days, even small businesses are likely to have team members in far-flung locations. New markets are opening, business travel is growing, and contractors can be hired from anywhere on Earth. Still, it’s important to make sure everyone is on the same page. There are hundreds of popular communication tools for small business owners to choose from, but four stand out head and shoulders above the rest.
The amount of data businesses work with is growing – that holds true even for small enterprises. It has never been more important to be able to share, store, and collaborate on files efficiently. Luckily, cloud technology has created a huge number of great file sharing options. Simple, effective, and inexpensive, these apps help business owners stay on top of the tsunami of information they face every day.