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As of this writing (Q4 2025), the global privacy landscape is changing faster than ever. If you’re reading this later, keep […]
If you do any kind of digital marketing, remarketing, PPC, LinkedIn Ads, GA4 analytics, HubSpot tracking, heat mapping, etc, “consent” isn’t […]
Why This Moment Matters Artificial Intelligence has moved faster than any technology in modern history. In just two years, we’ve gone […]
Why This Matters Now The way your buyers search for answers is changing fast. Traditional keyword-based search engines are giving way […]
Each September, HubSpot’s Inbound conference sets the tone for the year ahead in marketing and sales technology. In 2025, the theme […]
Digital Accessibility and Compliance in B2B and Industrial Sectors The B2B sector has experienced a profound transformation, particularly noticeable post-2020. The […]
We are living in an increasingly digital world, where understanding your audience’s behavior across different platforms and devices is critical for […]
Introduction In today’s digital landscape, cookies are crucial in tracking user behavior and enabling personalized advertising. However, the cookie-based marketing model […]
Google Analytics was always considered one of the company’s flagship tools. Website owners rely on its data to assess website performance […]
When you create marketing content for your B2B company, it’s essential to include many different parts to make it effective. One […]
When you market your products and services, you want to do so excitingly. You don’t just want to publish content on […]
Business owners have plenty on their to-do list each day. From marketing to product purchases, running a business is a time-consuming venture. Therefore, it’s easy
Raising lifetime value from existing customers is the most efficient way to improve revenue, especially in the industrial sector. To achieve that, companies need to
A business’s marketing budget helps it determine whether its outreach is hitting its financial targets. Rigorous budgeting is an effective way to align your marketing
A B2B lead is a decision-maker with the budget, authority, and need to implement your solution within a reasonable timeframe. Leads enter your sales funnel,
What is a Chatbot? A chatbot is a software that provides customer service by simulating conversation. Due to its interactivity, many customers prefer posing questions
A Key Performance Indicator (KPI) is a metric that clarifies the impact of your marketing. By tracking KPIs over time, you know which campaigns are
Any B2B enterprise starts with your knowledge about your prospective customers. You have to know what their needs are and how to serve them. Over
A remote workforce is any workforce that does not gather in a central location. Businesses that implement remote work can access talent pools from around
Research from Gartner indicates that about 77% of B2B buyers still consider making a purchase time-consuming and complicated. Despite huge advances in technology, most B2B
B2B content marketing is poised to come into its own in 2020 and beyond. Just like their counterparts in B2C marketing, B2B marketing professionals must
A CRM – Customer Relationship Management – suite is one of the most valuable software assets your business can have. By allowing you to track
Just a few years back, it was common to plug a query into Google and be greeted with a list of ten businesses you’d never
Discover how strategic marketing partnerships generate qualified leads and sustainable growth for your business.
