Small Business

Choosing a CRM Software Solution for Your Business

Choosing a CRM Software Solution for Your Business

CRM software is a critical part of an effective sales strategy, but choosing the right one can be difficult. Read the blog to learn what to look for and what differentiates CRM software solutions.

The Power of Inbound Marketing for Your Small Business

To market in the new millennium, small businesses need a permission-based approach. Luckily, that approach has a name and many best practices to work with. It’s called inbound marketing.

Why Businesses Should Blog

There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.

Common Small Business Marketing Mistakes

Unless you make a commitment early on, you might find that you’re in business for years before you develop a comprehensive, repeatable, and effective marketing strategy. Small business owners often bring a lot of enthusiasm and expertise to their work, but learn about marketing as they go along – which can leave major gaps in your knowledge and execution.

Financial Tools for Small Business Owners

It wasn’t that long ago when preparing a small business to navigate financial transactions was an expensive, complicated undertaking. These days, it’s easier than ever to align your business with world class standards in payment processing, bookkeeping, and even tax compliance. Choose the right software and it’ll do most of the day-to-day work for you, while presenting you with the tools and information you need to stay focused on

Communication Tools for Small Business Owners

These days, even small businesses are likely to have team members in far-flung locations. New markets are opening, business travel is growing, and contractors can be hired from anywhere on Earth. Still, it’s important to make sure everyone is on the same page. There are hundreds of popular communication tools for small business owners to choose from, but four stand out head and shoulders above the rest.

File Sharing Tools for Small Business Owners

The amount of data businesses work with is growing – that holds true even for small enterprises. It has never been more important to be able to share, store, and collaborate on files efficiently. Luckily, cloud technology has created a huge number of great file sharing options. Simple, effective, and inexpensive, these apps help business owners stay on top of the tsunami of information they face every day.