Small Business
Project Management Tools for Small Businesses
Small business owners are always looking for ways to be more productive and maximize the power of their time. Luckily, there are plenty of software options available that can help you get more done in a day. They’re versatile, effective, and affordable for even solo organizations – many are completely free for small teams.
Managing Online Reviews
No matter what kind of business you own, customer reviews often decide whether someone tries you for the first time or goes to a competitor. This is especially true for local brands like restaurants – prospects want to know they’ll have a good experience, and they trust other patrons to give them the scoop.
Free Tools for Small Businesses!
Finding impactful, cost-effective tools is an essential piece of the success puzzle for any small or mid-sized business. When you’re focused on growing the bottom line, it’s not always possible to make huge investments on enterprise software – but maybe you don’t have to.
Dental Marketing in 2016
What worked in dental marketing even ten years ago is insufficient today. Your potential customers have new expectations for dental care and they explore their options in new ways. Both new and established dental brands need to modernize their marketing to stay relevant.
Refresh Your Meetings!
Meetings have a bad rap. According to research published by Entrepreneur, the average employee attends 62 meetings monthly – and considers 50% of those to be a waste of time. All in all, says Entrepreneur, 31 hours a month are lost in unproductive meetings.
Why You Shouldn’t Build Your Own Website
In today’s world, a website is essential. That said, too many business owners look at the many factors of developing a Web presence and consider taking an easy way out. While building your own site can be fun – and deferring it to a neighbor kid or friend is tempting – doing either runs the risk of leading your brand into digital obscurity.
How to Tweet as a CEO
CEOs can get a lot of mileage out of common tweet types, such as sharing what they’re reading, showing off an inspiring shot from the office, or passing along an encouraging comment. That kind of activity humanizes a CEO and makes him or her appear more connected and responsive.
Word of Mouth Marketing Isn’t Enough
Word of mouth marketing is unscientific, unreliable, and can't be replicated.Yet, for all that, it’s held an odd pride of place in many B2B sectors. Leaders in small and mid-sized business often expect the world from word of mouth, which they typically hope to generate at industry get-togethers and other events that only happen once a year.
Women’s History Month – Celebrating Female Entrepreneurs
According to the National Women’s Business Council, women-owned enterprises now account for more than $2.8 trillion in annual economic impact in the United States. Until recently, concrete figures on the impact of female entrepreneurs had not been collected – we now understand they are a major contributor to the nation’s $18 trillion total GDP.
How to Become an Industry Expert
Thought leaders command respect both online and off. When you are perceived as an industry expert, your opinions help shape others’ thinking and motivate them to take action. There’s often a feeling that this type of leadership takes decades to attain – but that’s not necessarily true.