With a booth in a place and a presentation to be given at the conference, National Imaging Associates took measures to secure a strong return on investment by sending both an email invitation and direct mail postcard targeting a specific group of conference attendees. Accurate Imaging designed the postcard and the email to incorporate the three invitations: to attend their conference presentation; to visit their exhibition booth; and to drop by the hospitality suite for a cocktail get-together.
About National Imaging Associates, Inc.
As the clear leader in Radiology Benefits Management, National Imaging Associates is dedicated to improving the quality of patient care through clinically appropriate and cost effective use of diagnostic imaging. Visit www.niainc.comfor further information.