To keep apace of the ever-evolving demands of the machine vision industry and searchers on the web, Phase 1 Technology Corp. turned to its long-time partner AIMG to redesign and search engine optimize the website to be ready for new prospects and Google’s powerful new “Caffeine” search index.
Already benefitting from strong performance, the principle objective for the new website design is site conversion and search engine performance. Designed to make it quick and easy for site visitors to find and access what they need, the new search engine optimized website aims to fulfill each site visitor’s expectations by providing targeted landing pages, easy to follow navigation and dynamic search tools that let them select criteria for drilled-down results.
As part of the comprehensive search engine optimization, targeted landing pages were created for each of the principle product categories, sub-categories and product pages. In an attempt to fulfill expectations by providing content specifically relevant to a search query, each of the landing pages was optimized to greet targeted site visitors based on the anticipated search term used to arrive on the page. To support these objectives, the overall site-architecture is optimized to allow easy access by both site visitors and search engine spiders, including the dynamically-generated web pages of the custom search tools, online product catalog and RFQ “shopping cart” tool.
Phase 1 Technology’s CEO Rusty Ponce de Leon says, “Our former website was doing great but we knew we had to update it to keep up with the pace of changes on the web and to get ready for Google’s new search index. We already get terrific leads from Google and we want that to continue. The new design also reflects the changes in our industry with the elegant use of Flash™ animation on the home page that displays a slide show of the many applications for vision systems and components. We are very pleased with the design and work performed by AIMG and look forward to our continued success in the search engines.”