Everyone knows that social media is important to building a business with a strong online presence. But let’s face it: Most of us don’t have time to spend hours on Facebook or Twitter every day. And even if you architect a complete social media strategy, it will always hinge on your commitment to repeat a few basic tasks on a regular basis. If you’re disappointed with your social media results so far and you feel like there’s something you’re missing, then it’s time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these six simple steps and your social media can start working harder for you in 2016!
1. Post at Least 3 Times a Day on Twitter
The most important part of social media is being consistent. This is especially true on Twitter, where even a day’s silence can be deafening to your followers. Resolve to post at least three times a day and you’ll start to build trust. You can even schedule posts in advance.
2. Try a Facebook Ad Campaign
Facebook ads have an easier learning curve than Google AdWords and are much more forgiving of experimentation. You can learn enough to get started in a single afternoon, and campaign management is easy – so set aside a budget and run a week’s worth of ads.
3. Log Into All of Your Social Networks at Least 3 Times a Day
As long as you’re going to be on Twitter three times a day, you might as well pop by Facebook, LinkedIn, and any other networks where you have a presence. It only takes a few minutes each time and might give you the chance to connect with a future customer or business partner.
4. Incorporate More Visuals Into Your Posts
Visual content is much more effective than plain text – in fact, tweets with images get 18% more clicks and 89% more favorites than posts without. Even a stock image with a quote or catchy caption will make your content more memorable and raise engagement.
5. Once a Month, Check To See Which Posts Are Getting The Biggest Response
Most social sites provide simple, but effective analytics tools to help you learn which posts are getting the biggest response from your followers. Over time, you can craft your content so it’s more attuned to what your followers would most like to see.
Social media is an important part of your online strategy. Many business leaders look at it with puzzlement, especially in the B2B world, but there’s no reason it should cause headaches. Start small and you’ll make more progress in 2016 than you ever thought possible.