Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
B2B social media advertising can be a cornerstone of sales strategy, but when executed poorly it can be a major waste of time and resources. Learn 4 tips to find success with B2B social media advertising.
B2B social media advertising must take into consideration longer buying cycles and a different audience than B2C social media advertising. There are a few ways that B2B marketers can prepare for success in social media advertising.
Social media is a powerful marketing tool for any company, but it’s underutilized in the B2B sector. Many B2B marketers say they have a social strategy, but very few have one written down. Read the blog to see how you can create a B2B social media strategy that works.