Social Media

The Top 5 Ways to Engage Your Customers on Social Media

How do you know social media is making a real difference for your business? The answer is engagement. Social media engagement is a measure of users’ concrete involvement with social content. “Likes,” shares and subscribes are all measures of engagement. Although some types of engagement are more useful than others, good content inspires engagement regularly. […]

The 3 Secrets to Creating Engaging Content for B2B Marketing

The 3 Secrets to Creating Engaging Content for B2B Marketing

Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an understanding of who you are and what you have to offer – but builds trust as decision-makers compare their options. To be truly effective, content needs to be worth the […]

Is Social Media Effective for B2B?

Is Social Media Effective for B2B?

Social media has transformed selling in the digital age. But there are still lots of misconceptions about where, exactly, social media fits in the B2B marketing mix. Many business leaders believe there is no place for them in the social sphere. Done correctly, a B2B social media strategy has clear advantages: It helps you establish your […]

5 Ways to Boost Social Media Holiday Engagement

5 Ways to Boost Social Media Holiday Engagement

B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]

How to Create Engaging Social Media Videos

How to Create Engaging Social Media Videos

Video is the most powerful content on social media. Compared to a blog post, a quick video is much more likely to stop your viewers in their tracks, get their attention, and get shared with others who might watch it. More brands are ramping up social media video production efforts, so it’s crucial to maximize […]

7 Simple Ways to Increase Your B2B Sales

7 Simple Ways to Increase Your B2B Sales

Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]

How to Create a Successful B2B Social Media Strategy

How to Create a Successful B2B Social Media Strategy

Social media has an important role to play in B2B marketing: It can spur engagement, raise brand awareness, and enhance user loyalty. That ultimately means a higher lifetime value and lower turnover for your established customers. However, when it comes to B2B social media, not all platforms are created equal. Study after study has shown […]