Social media is one of the largest and most disruptive trends to touch the world of marketing. However, even top B2B marketers can have problems with one of the most basic and important questions: What is social media ROI?
Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.
Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.