Social Media

How to Create Engaging Social Media Videos

How to Create Engaging Social Media Videos

Video is the most powerful content on social media. Compared to a blog post, a quick video is much more likely to stop your viewers in their tracks, get their attention, and get shared with others who might watch it. More brands are ramping up social media video production efforts, so it’s crucial to maximize […]

7 Simple Ways to Increase Your B2B Sales

7 Simple Ways to Increase Your B2B Sales

Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]

How to Create a Successful B2B Social Media Strategy

How to Create a Successful B2B Social Media Strategy

Social media has an important role to play in B2B marketing: It can spur engagement, raise brand awareness, and enhance user loyalty. That ultimately means a higher lifetime value and lower turnover for your established customers. However, when it comes to B2B social media, not all platforms are created equal. Study after study has shown […]

Top 5 Social Media Metrics for Marketers

Top 5 Social Media Metrics for Marketers

Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
Avoiding B2B Social Selling Mistakes

Avoiding Common Mistakes in B2B Social Selling

B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
Tips for Better Social Media Advertising

4 Tips for Social Media Advertising Success

B2B social media advertising can be a cornerstone of sales strategy, but when executed poorly it can be a major waste of time and resources. Learn 4 tips to find success with B2B social media advertising.