Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
B2B social media advertising can be a cornerstone of sales strategy, but when executed poorly it can be a major waste of time and resources. Learn 4 tips to find success with B2B social media advertising.
B2B social media advertising must take into consideration longer buying cycles and a different audience than B2C social media advertising. There are a few ways that B2B marketers can prepare for success in social media advertising.
Social media is a powerful marketing tool for any company, but it’s underutilized in the B2B sector. Many B2B marketers say they have a social strategy, but very few have one written down. Read the blog to see how you can create a B2B social media strategy that works.
Social media is one of the largest and most disruptive trends to touch the world of marketing. However, even top B2B marketers can have problems with one of the most basic and important questions: What is social media ROI?