Quality Web content is growing more vital to business success. As sales cycles get even longer, B2B decision-makers are consuming more content – 47% consume 3-5 pieces of content before they ever contact a salesperson. 51% rely strongly or even exclusively on Web content. Content with firm data and expert analysis is becoming more persuasive as a result.
LinkedIn has always been a great place to connect with colleagues and build your professional brand. Up until recently, however, there wasn’t much to recommend it as a publishing platform. Before 2015, most publishing functions were limited to a select group of “influencers.” All that has changed with the advent of LinkedIn Pulse. Pulse provides you with full-featured publishing with access to LinkedIn’s fast-growing base of around