Tracking conversions is an essential part of digital marketing success. After all, traffic alone is rarely the goal of any website. Instead, you want users to take action – to convert – and ultimately, to become customers.
Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.
Across the Internet, more than 10 million sites use Google Analytics. The search titan’s free analytics suite is used by about 53% of all websites and has a strong trend of historical growth. The reasons are obvious: Google Analytics is fast, free, easy to use, and backed by a brand with incredible data processing power.