With the introduction of Instagram Stories, the network is taking another step to fast, versatile sharing. Instagram Stories addresses one of the platform’s issues – over-posting – by creating a new, slideshow-based format.
Instagram is one of the most exciting marketing opportunities on the Web. Most of its users are in the coveted 18-34 demographic – the most active participants are young, urban women. Over time, more men and mature users are also discovering Instagram. Its fast-paced, visual platform is exciting, enjoyable, and creative no matter your background.
One of the biggest trends in social media marketing this year is leveraging visual content. It’s impossible to scroll through your Facebook or Twitter feed without stumbling on several images.
