With the introduction of Instagram Stories, the network is taking another step to fast, versatile sharing. Instagram Stories addresses one of the platform’s issues – over-posting – by creating a new, slideshow-based format.
Instagram is one of the most exciting marketing opportunities on the Web. Most of its users are in the coveted 18-34 demographic – the most active participants are young, urban women. Over time, more men and mature users are also discovering Instagram. Its fast-paced, visual platform is exciting, enjoyable, and creative no matter your background.