GDPR compliance won’t be easy, but marketing automation software centralizes many of the key tasks. If you still need to lay the foundation of your GDPR strategy, look to marketing automation first.
From humble beginnings, marketing automation now commands a tremendous amount of data and helps enterprises deliver personalized experiences at all stages of the buyer journey.
Marketing seems to get more complex by the day. With email, blogging, social media, mobile, and more, many teams are pushed to the breaking point just to keep up. Luckily, there is a secret weapon that can help: Marketing automation.
Together, Twitter and Facebook account for billions of users. But with LinkedIn becoming a major B2B force and sites like Google Plus, Tumblr and Pinterest growing, social media management is becoming complex. Automation is key to getting your message out clearly and effectively without succumbing to ever-increasing time investments.
