millennials

Marketing to Millennials

Millennials! Born between 1982 and the early 2000s, they might seem mysterious, but they’re too big to ignore: They are already the largest generation overall and the largest part of the U.S. labor force. Although the average 29-year-old’s income is just $35,000, this generation will soon represent trillions in buying power. It’s crucial that marketers connect with them!