44% of women online in the United States use Pinterest, a visually-oriented social site launched back in 2010. With over 47 million users, it’s an intriguing predictor of shopping behavior: Women tend to use it as a wishlist, while men see it as more of a shopping cart, a study found. If connecting with millions of purchase-ready users sounds enticing, you’re not alone!
One of the biggest trends in social media marketing this year is leveraging visual content. It’s impossible to scroll through your Facebook or Twitter feed without stumbling on several images.