SEO

Google Penalties: How They Can Affect Your Search Rankings

What are Google penalties and what do they mean for your business? A Google penalty can be a serious problem – but what makes it worse is all the misinformation about it you can find on the Web. If your site is penalized, you need real answers to get to the root of the problem so your search engine rankings can recover over time.

Why Manufacturing Companies Should Invest in SEO

When you think SEO, you probably don’t think about manufacturing. But SEO – search engine optimization – isn’t just for marketers or digital firms. SEO is about being in the right place at the right time to show prospects you have the answers to their problems. It’s precisely because SEO is rare in manufacturing that opportunity is so great.

SEO for YouTube: How To Optimize Your Videos

Video content is one of the most powerful ways to ignite engagement on the Web. Videos are growing in influence over customers in both B2C and B2B markets thanks to leaps in mobile technology and bandwidth that make multimedia accessible virtually anywhere. Businesses of all sizes can achieve immense ROI through even very brief videos. Just as with other Web content, however, lasting success requires good SEO.

Basic SEO Ranking Factors

SEO is an ongoing project that requires Web designers to continuously refine processes in response to new information. Top-shelf SEO techniques of three years ago might lead to ranking penalties today, and the techniques of tomorrow may be very different from what works now.

Optimizing Twitter for SEO Benefits

As an online marketer or business owner working on creating and establishing an online presence, your website, information, and ultimately sales rely on your ability to be found online. Search engine optimization, or SEO, is the method you need to employ to make that happen. One major social media avenue that many businesses utilize effectively, but was not indexed for search, is Twitter.