Video content is one of the most powerful ways to ignite engagement on the Web. Videos are growing in influence over customers in both B2C and B2B markets thanks to leaps in mobile technology and bandwidth that make multimedia accessible virtually anywhere. Businesses of all sizes can achieve immense ROI through even very brief videos. Just as with other Web content, however, lasting success requires good SEO.
SEO is an ongoing project that requires Web designers to continuously refine processes in response to new information. Top-shelf SEO techniques of three years ago might lead to ranking penalties today, and the techniques of tomorrow may be very different from what works now.
As an online marketer or business owner working on creating and establishing an online presence, your website, information, and ultimately sales rely on your ability to be found online. Search engine optimization, or SEO, is the method you need to employ to make that happen. One major social media avenue that many businesses utilize effectively, but was not indexed for search, is Twitter.
