word of mouth advertising

Word of Mouth Marketing Isn’t Enough

Word of mouth marketing is unscientific, unreliable, and can't be replicated.

Yet, for all that, it’s held an odd pride of place in many B2B sectors. Leaders in small and mid-sized business often expect the world from word of mouth, which they typically hope to generate at industry get-togethers and other events that only happen once a year.